Default Purchase Consideration: iPhone 17

When to Buy the iPhone Air: only if you know you want it and understand the battery and camera trade off's. Also may be good if you are a two phone person due to a work phone.

When to Buy the SE: if budget is your top concern, the SE is a great choice. If you introducing someone into the Apple Ecosystem such as a teen, this is a great choice although the 17 would still be a go to.

When to Buy the Pro or Pro Max: if you want the latest and greatest, need the best camera, or need the best battery life, this is the phone for you. Also, if you just need that Orange color, go for it.

Other Considerations

• How Long Will you Keep the Phone: if you keep phones for more than 2 years, you should consider getting the highest end phone you can afford. Consider the Pro or Pro Max as it will be relevant longer and has better specs.

• Color: pick a color you are comfortable with and if you use a case like to switch cases, choose one that won't restrict your future case choices, especially if you keep phones for a long time.

• Storage: 256gb is the base and is sufficient for most individuals. If you keep phones a long time, you should check how much storage you currently use. Go to Settings/General/iPhone storage. If you are already using 180gb or more you should consider cleaning up the phone or getting the 512gb model.