Default Purchase Consideration:

• Greg: MacBook Neo

• Jason: MacBook Air

When to Buy the MacBook Neo: if you are just getting into the ecosystem, are looking for something for pre-college student, or if budget is your number one concern. If you want a second device for mobile use. If you are heading to college and want to conserve budget and won't have a major that requires instense pro-level, resource consuming apps.

When to Buy the MacBook Air: if you have the budget and are considering the NEO, you should consider the air. It's the Macbook most should buy. It has the ability to be configured for more intense work including video, audio, programming, and other resource intensive tasks.

When to Buy the MacBook Pro: if you do or plan to make money using your laptop and the quicker your machines is the more money you make, this is the right choice. It is the most versatile of all the machines.

When to buy the iMac: if you want a shared family computer that lives in the living room, this is your choice. Also a good choice for reception areas in businesses.

When to buy the Mac Studio: if you need horsepower and more flexiblity in a stationary machine. Mostly for professionals.

Other Considerations

• How Long Will you Keep the Mac: the longer you plan to keep the machine, the more you should be deliberate in your purchase. Integrated memory or RAM is not upgrade so we recommend getting as much as you can afford within reason. External storage space can be connected if you run out of internal storage but internal storage is always more convenient, especially in laptops.